Projects
Design lab
Me
Résumé
UX/UI designer
My role
UX/UI, responsive design, logic, product, lead the team
Timeline
8 months / Sep 2023 - Mar 2024

Responsibility
I led a team of 3, focusing on the UX and UI design of a platform that seamlessly integrates both business and customer experiences.
I also collaborated closely with the CTO, combining product strategy with design innovation.
Context
Charm is an integrated cosmetic platform designed to build a community of beauty enthusiasts and connect them with reputable cosmetic service providers.
Click through
Customer side
Users can book an appointment easily. Users can also view other information about the doctor such as coupons, reviews and posts, etc.
Customer side
After booking an appointment, users can easily view and modify their appointment dashboard.
Doctor side
Doctors can quickly manage all their appointments through the dashboard.
Market_
The U.S. present thriving marketplaces for self-love, cosmetic, and beauty industry products and services.
The demand for these offerings continues to grow, with cosmetic surgery being a well-established sector witnessing millions of procedures performed annually.
#1
The North America Cosmetic Surgery Market Size was about $13.14 billion and captured a market value of $16.83 billion in 2021 (Fortune Business Insights, 2022).
#2
The number of surgical procedures carried out by plastic surgeons increased from an average of 220 procedures in 2020 to around 320 procedures in 2021 in the U.S. (Aesthetic Society, 2021).
#3
There's a lack of transparency in selecting and understanding the pros and cons of needed cosmetic services.
Problem
The beauty industry lacks a centralized platform that provides cost-effective advertising solutions for providers. Additionally, there is a need for a platform that offers transparent and accessible cosmetic services.
Design guideline
Design
