Context
LightNFT is an AR platform that creates an immersive experience for NFT enthusiasts and enhances NFT usability.
Micro-interaction
Key features
Pain points
NFT exploded during the pandemic,
but the clout has dropped dramatically in recent years. Why?
NFT sales drop
83%
NFT art sales drop by
$120m
Overall NFT sales drop a lot, lack of clear use cases for NFTs.
The key problem is -
NFT IS FAR FROM REAL LIFE.
Interview insights
#1
It’s hard to create a deeper connection between NFT and the user, people are separate from the market.
#2
The factors that determine the value of NFT are erratic, and it is difficult for users to analyze trends through data, which is unstable.
#3
Should use NFT to create specific emotional benefits, let NFT create sentiment for people, instead of just showing a picture.
#4
Make the NFT have a link to real life so that it can bring extra value to a specific group of people.
Problem statement
Due to the single form of NFT, and lack of connection with the user, NFT isn't as popular as it was before.
Solution
Create a platform for building connections with NFT collectors, and create a customized and immersive space for them to enjoy their own NFT collections.
Target market
Moscow
Design thinking
AR space
How might we create a customized and immersive platform for NFT collectors?
Enable users to create personalized AR spaces by dragging and dropping their NFTs.
By using AI, users can enjoy increased interactivity by easily modifying the movements and expressions of their NFTs.
AR only, no further interaction. Peset NFT movements and expressions only.
AR integrates with AI to create a more dynamic interaction.
Add a touch of magic to NFTs, encouraging users to engage with their NFTs in the AR space.
NFT enthusiasts space
How might we create a customized and immersive platform for NFT collectors?
Share collection and AR space flow are unclear. Besides that, it is hard to distinguish the message type.
Not clear where to get started.
Improved visual hierarchy for clarity, simplified button text, and immediate expansion of the advanced panel for streamlined sharing options.
Easier to understand the user flow.
Visual language
Visual attributes
Enchanting
Connecting
Applying
Visual style
Create a pixel-style icon set that aligns with the platform's visual identity, adding a playful and engaging touch.
Final design
